Front Office Sports Debuts Its First Mobile App - ADWEEK

The sports news brand Front Office Sports will launch its first mobile app Sept. The mobile app, designed in-house but built in partnership with the developer Pug Pig, aims to deepen engagement by offering its most loyal audiences a dedicated home for Front Office Sports content and its slew of new programming. This year, Front Office Sports is pacing to surpass $20 million in revenue and achieve profitability, according to chief executive and founder Adam White. Front Office Sports is less affected by traffic fluctuations than its peers given its origins as a newsletter publisher, according to White, but the app gives it a more direct line into its audiences. Modeled on the flagship newsletter, the section will feature an array of content, including a full-bleed centerpiece story, two recent stories underneath, audio from the latest episode of its flagship podcast Front Office Sports Today, a push to play its daily Factle Sports trivia game, and a carousel of recent vertical video.